Fabric.com Drives up Conversion Rates with Mercado


Fabric.com, a leading online fabric store, deployed Mercado Software’s Mercado On-Demand. In response to its customers requesting better search on the site, the Fabric.com marketing team looked at a variety of site search and navigation solutions on the market and decided to go with Mercado’s software as a service (SaaS) offering. They selected Mercado because of its ability to make it simple for customers to find the products that they are looking for.


Mercado enables Fabric.com’s online customers to easily refine their search through selection criteria such as color, width, type of project and seasonal categories – enabling them to quickly and efficiently narrow their choices and make a purchase.

“Since we went live with Mercado, we have seen big improvements. By implementing special first time customer promotions like special shipping offers, we are now getting about 25 percent more new customers every day,” said Laurie Eady, director of marketing at Fabric.com. “Our conversion rate has improved by 30 to 40 percent – a definite and noticeable improvement to our bottom line. We have also seen a bump in the average size of individual sales, and I am sure as we continue to tweak, add rules and clean our data, this will only get better.”

Mitsubishi Motors Australia Deploys Initiate Systems Software

Mitsubishi Motors Australia selected Initiate Systems Australia Ltd to create a more accurate, real-time view of its customers. The deployment of Initiate Consumer (formerly known as Initiate Identity Hub) software and Inspector for Data Resolution will help Mitsubishi improve its customers’ experiences and reduce costs.

Initiate Consumer will be used within the call centre as well as to support marketing campaigns. Customer service representatives will be able to more accurately search, update and view customer information. Updated customer information will be synchronized back to other customer related systems used by Mitsubishi and its external service partners.

“Mitsubishi evaluated a number of vendors in the MDM space and chose Initiate over other competitors based on the highly accurate matching and linking capabilities of its software and Initiate’s experience in the critical health care and intelligence fields. Mitsubishi recognizes this can provide competitive advantage as a leader in customer satisfaction,” said Ray Tomlinson, Mitsubishi’s CDI project manager.


Uniontown Hospital Moves to Lawson Hosted Services


Uniontown Hospital completed its move to Lawson Software’s Lawson Total Care Platinum, a fully hosted service for Lawson applications. Uniontown Hospital opted for the hosted service to help simplify its enterprise application ownership experience by significantly reducing demands on its internal IT resources.


Uniontown Hospital, a 224 bed facility serving residents of Fayette County, PA, has been a Lawson customer since 2002. The hospital's selection of Lawson Total Care Platinum adds an additional layer of support to its integrated Lawson ERP system, which includes the Lawson S3 Enterprise Financial Management, Human Capital Management, Supply Chain Management and Enterprise Performance Management Suites.


"Total Care Platinum gives us the added comfort of knowing that leading industry experts, such as Lawson and IBM, are monitoring and maintaining our systems," said Steve Handy, senior vice president, Uniontown Hospital. "It also helps us maximize the functionality of our business systems by incorporating best practices and enhancing our reporting, enabling us to improve operational efficiencies and focus more staff time and resources on patient care."


Network World Recognizes Cleveland Indians


Network World recognized the Cleveland Indians baseball team as part of its annual "Enterprise Network All-Star" awards. The Cleveland Indians received an honorable mention for its finesse in handling a video storage and data protection challenge.


As one of the most technically advanced teams in Major League Baseball, the Cleveland Indians developed a sophisticated in-house video application to capture every at-bat during home games for training and advanced scouting. The system, which is accessible through a simple, touch-screen monitor, enables players, coaches and scouts to easily locate and view different images. To ensure greater availability of data storage, which had surged to 9 TBs and was growing by 2 TBs each year just in video alone, the team deployed tiered data protection solutions from Overland Storage.


Network World editors honored the Cleveland Indians for their excellence in supporting the rapid growth of video applications while accommodating ever-increasing data protection requirements.


According to Vern LoForti, president and CEO of Overland Storage, the Cleveland Indians lead the league with a best practices deployment of tiered data protection. "We are thrilled to see the Cleveland Indians receive industry recognition for their best practices in protecting crucial video and operational data," he says. "Overland also applauds Network World's decision to recognize this highly innovative example of how to extend data protection across a variety of storage tiers."


Stanford Improves Reporting and Analysis with WebFOCUS


Stanford Management Company (SMC) successfully implemented Information Builders’ WebFOCUS as its reporting standard to help streamline operations and get a more complete view of its data.


SMC manages more than $18 billion in endowments and investments for Stanford University, Stanford Hospital and Clinics and Lucile Packard Children's Hospital. The company was suffering from an inability to integrate and report on data across all its systems. The process for extracting and analyzing data required multiple steps to access data from disparate sources. The company also wanted the data to be uploaded and stored in a data mart.


SMC needed a solution that could help integrate all the data sources on the back-end and ensure that users were receiving reports with accurate data in a timely and efficient manner.


"Professional endowment portfolio management is critical to ensure strategic cohesion between an institutional mission, its funding requirements and the desired endowment performance,” said Gene Wong, director of performance and management information systems at SMC. "Academic endowments are a highly competitive market, and we needed a way to ensure that all of our managers, trustees and partners had a way to access and analyze information in a streamlined, timely manner. WebFOCUS helped us to create a reporting structure that gives us the answers we need, when we need them.”

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