The National Geographic Society has seen a ROI of 200 to 300 percent, with the best-performing customer segments realizing 50 percent overall campaign performance improvement using SAS Analytics, according to a company release. We handle marketing analysis for our direct-response divisions magazines, books, videos, catalog, e-mail and travel, said David Harkness, National Geographics marketing analysis manager. It all converges in the marketing database. By gathering transactional data we get a single view of what, where and how often a customer is interacting with us. Predictive analytics from SAS help us better understand our customers and determine which products and offers are the most relevant. Not only are we forecasting with greater accuracy which customers are highly interested in our products and services, we can simultaneously better identify underperforming customer segments with SAS.
bwin Games AB, a leader in the development of digital poker products, deployed Infobright Enterprise Edition to manage the increasing volume of data generated by its online poker business. IEE is enabling bwin Games to store and quickly mine terabytes of data, without putting a heavy burden on the company's hardware or administrative resources. IEE's compression capabilities are enabling us to store far more information than we could before, and we can run intensive queries in minutes instead of days all with minimal set-up and administration needed," said Carl Klingberg, managing director of bwin Games AB. "We honestly didn't think this level of performance was possible, especially at such a reasonable price point. Infobright has delivered beyond our expectations.
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