Carlson Marketing Group, a recognized leader in relationship marketing, announced it has entered into an agreement to acquire Peppers & Rogers Group, the leading authority on customer-based business strategy. Together, Carlson Marketing and Peppers & Rogers Group will help global Fortune 500 companies accelerate the development and execution of their customer-based business initiatives to grow the overall value of their customer base and drive increased business results.

Both Peppers & Rogers Group and Carlson Marketing Group will maintain their individual identities, but will actively collaborate on solution development in their clients’ best interests. Both firms will continue to be “technology agnostic,” remaining flexible to working with any technology when it will drive business results for clients.

Ten years ago, founders Don Peppers and Martha Rogers, Ph.D., coined the phrase “one to one” to illustrate the revolutionary concept of treating customers individually to increase their value to a firm. Through their management consulting work, Peppers & Rogers Group has transformed “one to one” from a theoretical concept to a practical methodology that drives business results. With a focus on helping companies increase the value of their customer base, Peppers & Rogers Group provides strategies and tactics to gain a measurable and sustainable competitive advantage.

Carlson Marketing Group helps its clients grow the value of their customer base by creating a detailed, integrated customer relationship management (CRM) implementation plan that turns customer-based strategies into results. Carlson Marketing Group has long advocated building better relationships with customers, employees and business partners as the framework for implementing one-to-one strategies.

Peppers & Rogers Group has more than 100 employees and will continue to operate under its own name, as part of Carlson Marketing Group, out of its headquarters in Norwalk, Connecticut. It also will continue to stimulate the marketplace with independent thought leadership published through the company’s various print and online publications and speaking programs.

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