Carlson Marketing Group, a recognized leader in relationship marketing, announced it has entered into an agreement to acquire Peppers & Rogers Group, the leading authority on customer-based business strategy. Together, Carlson Marketing and Peppers & Rogers Group will help global Fortune 500 companies accelerate the development and execution of their customer-based business initiatives to grow the overall value of their customer base and drive increased business results.

Both Peppers & Rogers Group and Carlson Marketing Group will maintain their individual identities, but will actively collaborate on solution development in their clients’ best interests. Both firms will continue to be “technology agnostic,” remaining flexible to working with any technology when it will drive business results for clients.

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