Minnetonka, MN, June 7, 1999 Carleton Corporation and Naviant Technology Solutions announced a strategic alliance to enable rapid deployment of customer-centric, "closed loop" marketing systems that empower organizations to fully capitalize on the benefits of enterprise CRM solutions. The partnership is based on each company’s expertise to deliver a complete technology and services offering to speed delivery of CRM applications. Naviant helps organizations design and implement CRM systems that fully integrate all sales channels and customer touchpoints, specializing in solutions for e-commerce, financial services and telecommunications. Carleton’s Pure·View customer data management product suite is designed to enable CRM and customer analytical applications by integrating diverse customer data from across an enterprise and delivering accurate consolidated customer profiles. Joint marketing, selling, training, services and technical support are all part of the partnership.
"Naviant sees Carleton as a key technology link in building and implementing CRM solutions," said Geof Rochester, vice president of marketing at Naviant. Robert Gordon, chairman and CEO of Carleton Corporation, agreed, "Naviant recognized that closed-loop marketing demands a robust technology to manage customer data and to ensure that companies achieve substantial return on investment from their CRM initiatives."
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