Fairfax, Va., March 2, 200 CardSystems, Inc. announced that it has signed an agreement with E.piphany, Inc. to offer the E.piphany E.4 system to the financial services industry with focus on the electronic payments segment. E.piphany's real-time analytics are being integrated as part of CardSystems' end-to-end eCardSMART electronic payment processing solution. By combining the data warehouse that inherently exists in a payment-processing environment provided by CardSystems with the real-time analytic capabilities provided by E.piphany E.4, CardSystems expects to deliver renewed value from the huge volumes of data processed within the electronic payments industry.
CardSystems will provide the E.piphany E.4 reporting and analysis solution to financial institutions as licensable software or as an application service provider (ASP). In the ASP model, CardSystems will host E.piphany E.4 in its Tucson, Ariz., processing center. Through the emerging ASP delivery model, CardSystems offers its customers “software rental.” CardSystems' customers will have access to E.piphany capabilities, including trend analysis and one-to-one customer data analysis, using a standard Web browser over the Internet. By embracing E.piphany's solution along with the ASP model for software delivery, CardSystems expects to immediately enable the customer relationship management component of the eCardSMART Intelligent Processing Suite under the product name eBIS-Merchant.
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