More and more attention has been paid recently to the business value of business intelligence (BI). Experience suggests that this is because not all data warehousing and BI projects have been successful from a business perspective. For every TDWI Best Practices winner, there are dozens of companies whose investments in data warehousing (DW) and BI have not paid off. This experience suggests that we need to evolve our basic methods in order to better capture the business value of BI.

Whereas data warehousing has historically focused on the technical challenges, technical methods and project management methods required to successfully deploy data warehouses and data marts, key recent innovations have been made in the methods we use to fully leverage the potential of BI. These innovations extend the technical methods of Bill Inmon, Ralph Kimball, Claudia Imhoff and others by designing ROI into BI initiatives from the outset and systematically driving the use of BI into the core business processes and decisions that determine business results.

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