REVIEWER: Adheesh Budree, marketing information manager, British American Tobacco.

BACKGROUND: British American Tobacco is the world’s second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. The company’s Middle East and North Africa group operates through a combination of subsidiary companies, branch offices and business partners in the following 19 markets: Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, the Kingdom of Saudi Arabia, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Sudan, Syria, Tunisia, United Arab Emirates and Yemen.

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