Q: A company wants to deploy a campaign management tool but does not have a data warehouse or data mart. Some vendors offer an embedded data mart in the campaign management tool (SAS for example). Is that a good approach - to run a campaign without building a data warehouse or a data marketing data mart? We have a full copy of all source databases which is refreshed every day. We don't need real-time access - 24 hour delay is okay with the business.
If you need a campaign management system up quickly and the vendor can provide a campaign management data mart and since you have no expertise with data warehouses, I'd go with the vendor solution.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access