Calcey Technologies, a professional services company that provides online services including cloud, mobile and social services for enterprises worldwide, said on Monday that it migrated its Xaffo cloud-based social media monitoring tool from Google Cloud to Amazon Web Services. A spokesperson for the company said it migrated to AWS because "we found AWS to be [more] reliable and less time-consuming" for testing and debugging applications.

The company also introduced updated features with the migration, including tying URLs to brands, Facebook monitoring and more.

The Xaffo offering provides social media monitoring that tracks a brand's performance across social media networks. It enables companies to see how their brand is being discussed across major social media sites, and also provides actionable data and opportunities such as keyword trends or the ability to directly respond to tweets on Twitter.

Among the new features are the availability of daily and cumulative growth of social media activity presented on the Xaffo dashboard. This includes a graph that covers Web site page activity across leading social media sites -- including Facebook, Twitter, Google+ and LinkedIn.

The dashboard also has statistics for counts on monitored keywords and allows users to tie URLs to their brands so social media monitoring can be tracked by brands.

Companies also can use Xaffo to create watch lists to track specific URLs, whether it’s their own or the competition's. And analytics capabilities identify positive and negative tweets and track positive and negative trend lines.