Applix TM1REVIEWER: Bill Primerano, director of brand analysis for Cadbury Schweppes Americas Beverages.
BACKGROUND: Cadbury Schweppes is one of the biggest international beverage and confectionary companies in the world with a market capitalization of £10 billion. With a history stretching back more than 200 years, the company employs 55,000 people and its products are enjoyed in almost every country around the world. The Cadbury Schweppes Americas Beverages region comprises operations in the U.S., Canada and Mexico. During 2003, the North America operations of Dr. Pepper/Seven Up, Mott's and Snapple were brought together under a single management organization.
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