REVIEWER: Federico Cesconi, head of Customer Insight and Retention for Cablecom GmbH.

BACKGROUND: Cablecom GmbH is the largest cable network operator in Switzerland. It concluded 2007 with more than 1.6 million television, 455,000 Internet and 288,000 telephony customers - approximately 73 percent of the Swiss cable TV market, including a major presence in 14 of the 16 largest Swiss cities.

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