CA has a new name and a new slate of announcements on the data center and cloud computing front.

The company announced at CA World, its annual conference in Las Vegas, that it is rebranding itself as CA Technologies. Chief Executive Officer Bill McCracken said the move is part of an effort to change the way people see the company, and to highlight the company’s transformation.

“The name CA Technologies acknowledges both our past and points to our future as a leader in delivering the solutions that will revolutionize the way IT powers business agility,” he said in a statement. “We are executing on a bold strategy to delight our customers with unprecedented levels of IT speed and flexibility.”

While the company will now market itself as CA Technologies, its official name will remain as CA.

The name change was just one of a series announcements taking place at CA World this week. On the data center front, CA said it is expanding its partnership with Cisco to offer a service assurance and service automation platform for the Cisco Unified Computing System. The unified computing system is Cisco’s strategy to combine networking technologies with application servers and storage systems to offer a one-stop shop for data centers.

Under the partnership, CA will work to integrate its IT infrastructure management tools with the Cisco technology. Tools being integrated include the CA Spectrum Automation Manager, a policy-based server provisioning tool, the CA eHealth Performance Manager, a tool to monitor an organization’s infrastructure, and CA Spectrum Infrastructure Manager, a tool for root cause analysis and fault isolation.

In a separate announcement, CA announced three new products aimed at managing virtualization technologies in the data center. The tools, CA Virtual Assurance, CA Virtual Automation, and CA Virtual Configuration, offer end-to-end management capabilities for virtual systems, networks, storage and applications.