We live in a funny world when it comes to IT making life ever more fast and furious: On the one hand, the phenomenon known as big data is sweeping industries and organizations, striking fear into the hearts of geeks and bean counters. On the other hand, some pundits have already declared the term as a misnomer, if not badly overhyped and thus dead on arrival. All data is big, they argue, so stop lecturing us.

Let’s take a deep breath and ask a straightforward question: What are the next disruptive trends in business computing, and what are the consequences? My answer is equally straightforward: Data is the most valuable asset, and information technology that allows businesses to squeeze more value from their data is becoming available beyond our wildest dreams. It started with BYOD, or “bring your own device,” and is now complemented by something even more disruptive: BYOS, short for “bring your own services.”

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