This year there wasn't a dominant topic at Strata + Hadoop World, the big data conference that delivers the nuts-and-bolts foundation for building a data-driven business.

In 2015, attendees and speakers were talking about being the fastest SQL database, with “fastest SQL” plastered across the exhibition hall and vendor booths. The year before that everyone was buzzing about Spark and before that it was about streaming. Unlike prior years, there were no buzzwords that stole this year’s show.

While the topic of machine learning was sprinkled throughout the conference, the theme was, for the most part, all over the place. Companies are no longer just chasing after the latest and greatest big data buzzword – and that is a positive thing. Big data companies are learning that simply putting today’s hottest data trend on your product doesn't necessarily deliver value to your customers.

At Strata + Hadoop world, the focus was around identifying the business problems customers are facing and determining how to best solve them. It’s clear that the focus has shifted away from buzzwords and toward real business impact, and that shift will benefit the big data industry and its customers.

(About the author: Stefan Groschupf is CEO at Datameer)

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access