This year there wasn't a dominant topic at Strata + Hadoop World, the big data conference that delivers the nuts-and-bolts foundation for building a data-driven business.

In 2015, attendees and speakers were talking about being the fastest SQL database, with “fastest SQL” plastered across the exhibition hall and vendor booths. The year before that everyone was buzzing about Spark and before that it was about streaming. Unlike prior years, there were no buzzwords that stole this year’s show.

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