Many of us probably remember being a child at family holidays and having to sit at the kids' table. Our industry often makes the midsized organization feel like they are at the kids' table. The reality is that the midsized company, often an afterthought for many of the big software vendors, is a growing area for data management and business intelligence (BI). Faced with the same amount of data complexity, compliance needs and pressures for ROI as their larger counterparts, the midsized organization has often had to make due with less robust technology. With expanded tools now available to midsized organizations, an opportunity exists to go beyond the basic reporting and add true business value.

Midsized organizations, loosely defined as having less than 1,000 employees and $100 million to $1 billion in annual revenue, have gotten the short end of the stick when it comes to technology and data management. These organizations are starved for BI. They may have access to some data, but the tools typically available to midsized organizations have been limited by both cost to implement and architecture needs. Midsized business leaders and managers are now aware of the benefits BI can bring, but are often frustrated by its unavailability.

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