Business rules represent an essential part of any performance management system and any business intelligence (BI) project. They allow reporting applications to automatically interpret data, to define purposeful key performance indicators (KPIs) and to suggest remedies for problems.

BI projects often start out with a minimal or nonexistent set of business rules. For example, in a customer service environment, the head of customer service might initially request a report showing how many customer service calls have been made to each service center per day. Assuming the data is available, this kind of report could be readily implemented with standard BI tools. Generally, all that needs to be done is to aggregate the base data, summing up the number of calls.

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