Few of today's corporate leaders have ever had to steer a company through a serious economic downturn, let alone one as troubled by uncertainty as today's economic climate. Optimizing performance while managing costs and minimizing risk requires a commitment to excellence, a focus on the basics and the ability to exploit technology to aid in the business and decision-making process.

The success of world-class companies is directly attributed to a consistent focus on these issues through good times as well as bad. Data is more prevalent today within an organization, but are organizations truly using this data to draw trends, better manage the planning process and realize the benefits of using this data to drive decision making? The Web has provided an additional source of data that can be used to interact with business partners, understand market trends and better define opportunities to act in a more effective manner to best leverage an organization's capabilities.

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