Business Objects pioneered the business intelligence (BI) industry with the invention of the semantic layer, which shields BI users from the complexity of databases. With today's launch of BusinessObjects(TM) Intelligent Question(TM), Business Objects is once again ushering in a new era of BI by delivering a breakthrough innovation that allows anyone to intuitively ask business questions and receive correct answers, without the need to build a query or know the underlying systems or data. Intelligent Question is the industry's first structured questioning environment and is designed to work the way people think. You can view an online demo of BusinessObjects Intelligent Question, please visit http://www.businessobjects.com/intelligentquestion/.Business intelligence solutions are now considered mission-critical to the success of most organizations. However, research shows that in many organizations today, the majority of business users still rely on gut feel to make critical business decisions. Ease-of-use continues to be the number one barrier to wide scale adoption of BI. Many of these people simply do not have the time or training to search through data for their answers.
With Intelligent Question, Business Objects is the first vendor to solve this problem by delivering breakthrough ease of use. Just like the introduction of the easy-to-use Apple iPod has led to an explosion in demand for MP3 players, Intelligent Question has the potential to introduce millions of people to the benefits of business intelligence.
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