Business Objects, a leading provider of business intelligence (BI) solutions, announced the availability of several analytic solutions on BusinessObjects XI, an advanced and complete BI platform. These analytic solutions, part of the performance management applications in BusinessObjects XI, bring together best practices, dashboards and scorecards, analytic engines, and targeted metrics to help organizations address critical business issues. The new analytic solutions will help retailers increase profits and finance professionals comply with Sarbanes-Oxley regulations.
With new analytic solutions from Business Objects, retailers will be able to identify the optimal product mixture, accurately profile their customers, and find ways to increase sales at each store. Customer profiling and campaign management analytics enable sales and marketing managers to identify the best customers for a product campaign, understand customers' response triggers, and create promotions that will result in the greatest response and revenue generation. Using the Store Assortment Optimization Analytics, retail buyers can ensure they stock the most profitable products and maximize category effectiveness.
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