Retailers are troubled by inadequate insight into customers' buying behavior, difficulty ensuring the right assortment of merchandise, and poor visibility into vendors' performance. To address these challenges, Business Objects, a leading provider of business intelligence (BI) solutions, announced the availability of Business Objects Retail Analytic Solutions, which enables retailers to more effectively track, understand, and manage their overall operations. The new product is part of BusinessObjects Analytics, a suite of enterprise analytics that allow organizations to better understand their operations, customers, products and people.
The Business Objects Retail Analytic Solutions consists of three products designed to help retailers identify the optimal product mixture to increase sales at each store, accurately profile their customers and more effectively manage vendor performance. The solution provides retailers with dashboards and guided analytics that enable them to measure profitability across the organization, and drill down to identify and resolve problems. With the new products, retailers can rank and compare vendors' performance, establish a baseline of acceptable results, and then take appropriate action to ensure consistent service from all vendors.
All three of the Business Objects Retail Analytic Solutions - Customer Profiling and Campaign Management, Store Assortment Optimization and Vendor Performance Management - are currently available.
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