Executives from finance, marketing, sales, logistics, and other departments and business lines are playing an increasingly central role in the evaluation, purchase and use of technology solutions, according to a new report by technology trade association CompTIA.

“CIOs and information technology teams remain involved in the process, as their expertise and experience are valued,” said Carolyn April, senior director, industry analysis, at CompTIA. “But business lines are clearly flexing their muscles. It’s another strong signal that technology has shifted from a supporting function for business to a strategic asset.”

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