Demand for BI as a means to get maximum value from information has never been higher as businesses increasingly compete in real time and require integrated information from across the enterprise. An old saw says BI gets "the right information to the right people at the right time." It's really time to add "via the right medium" to that mix.
Automating business decisions is one path to BI maturity. Triggering actions automatically, based on changes in corporate data, can arise beneficially from a solid understanding of how decisions are made today.
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