I must admit I’m overwhelmed by the welter of new flavors of business intelligence (BI) terms. Truth be told, I’m just now getting used to information engineering/management, decision support, data warehousing and predictive analytics. I finally understand and subscribe to The Corporate Information Factory (CIF) more than 10 years after its birth.

I’m currently attempting to tread water with the likes of master data management (MDM), customer data integration (CDI), governance, corporate performance management (CPM), warehouse appliances, unstructured data, pervasive BI, operational BI and decision management. Alas, just when I think I’m starting to swim, along comes software as a service (SaaS), data as a service (DaaS), platform as a service (PaaS), BI as a service (BIaaS) and other aaSs. I’m just not sure I can be saved from drowning.

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