Growing enterprises continue to watch their internal corporate data and information proliferate at unmanageable rates. Unfortunately, much of this information remains unstructured and difficult to catalog and index, let alone attach or associate meaningful metadata or contextual classifications so that the data can effectively drive business intelligence (BI). The overall picture becomes more clouded when organizations start to leverage outside data, much of it from the World Wide Web, to augment their BI processes and data sets. The bottom line is that there is a veritable wealth of intelligence available on the public Internet that can provide distinct competitive advantages to companies once they learn how to harness it.

Businesses are asking two critical questions:

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