We give business people everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, and many of them speed things up. They’ve got domain knowledge, at least most do. Tell me: Why hasn’t business intelligence penetrated more than about 20 percent of business users?

It’s a critical question for the analytics industry. The first vendors to establish a credible colony on that frontier have a bounty waiting for them. 

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