November 15, 2012 – High-profile use of analytics to scout professional baseball players and tally election forecasts are front-runners for a coming wave of business intelligence adoption rather than cultural anomalies, according to new market analysis from Nucleus Research.

Leading the pack of the firm’s newly released predictions for 2013 is the expectation that BI adoption will double. Nucleus sees the coming year as a “watershed” in terms of BI and enterprise analytics use, prompted by lower-cost SaaS and cloud options, the increasing ROI “data hoarders” find in big data tools and analysis, and the existing pool of non-technical data talent.

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