Investments in data analytics are often driven by business users, and then handed off to IT to manage. But it requires a collaborative effort on both parts to achieve full success with data analytics initiatives.

Information Management recently spoke with Ajay Khanna, vice president at Reltio, a developer of data driven applications, about what his company is hearing from customers this year, and what attendees at the recent Strata & Hadoop World conference most had on their minds.

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