Burson-Marsteller announced the creation of B-M Business Intelligence, a new information gathering, tracking and analysis tool designed to help clients translate raw data into practical business solutions. Business Intelligence offerings include opposition research, opposition tracking and crisis and litigation support.
Instead of merely studying media clips to determine their position in the marketplace, companies will use B-M Business Intelligence to take a 360-degree look at their operations, issues and business needs to determine their precise place, opportunities and challenges in the competitive landscape.
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