Faisal Shah would like to thank John Y. Miller for his contribution to this month’s column.

Can you, at this moment in time, imagine managing 500 terabytes of data? Or integrating billions of clicks from your Web site with data from multiple channels and business units every day, maybe more than once a day? It seems like an extreme scenario, but it’s one that industry analysts uniformly predict organizations will be confronting within the next three to four years. The exact figures may vary slightly, but the consensus is solid: enterprises are going to be swamped with data, and they’re going to have to figure out how to manage it or risk being left behind.

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