Users are the lifeblood of business intelligence (BI). Yet, how often do builders of business intelligence truly consider the user's point of view? While many users clamor for business intelligence, almost giddy with excitement at the prospect of getting access to more information in a user-friendly format and with more currency than ever before, a majority of users approach business intelligence initiatives with more apprehension than excitement and more trepidation and foreboding than eager anticipation. These user perspectives are especially more typical once you try to roll out BI to the masses within the organization, beyond the sponsors, the power users and the first few waves of users for specific backlogged demand.

Those users with very little interface with the business intelligence team who become users when the ability of the team to do one-on-one desk-side training has long since vanished become the challenge that must be overcome. While it could be argued that quality users trump quantity users any day, maximum ROI is found with widespread effective rollout of business intelligence to all knowledge-workers within an organization.

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