The ability to react quickly to new market opportunities is one of the biggest advantages a midsized organization has. However, such an organization has limited resources and cannot afford to move quickly in the wrong direction. Putting agility to work requires executives to have clear visibility so that what is working well can be capitalized upon and what is not working well can be rapidly undone.
Compared to large enterprises, midsized organizations usually sell a narrower range of products and services. This focus comes with a price – there is little room for placing wrong bets. Maintaining a high batting average requires that executives stay close to their customers, products and the market. Continued success lies in getting everyone within the organization on the same page, using the same set of assumptions and seeing the same version of the truth.
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