Novel generation and use of “big data” is feeding unprecedented innovation, including breakthrough approaches to finding a cure for cancer and figuring out how to feed 10 billion people by 2050. Through aggregation and analysis of data, businesses are also yielding new insights and identifying trends.  

However, individuals lack awareness of how organizations might protect their personal data. According to a recent survey conducted by Harris Poll on behalf of Intel, nearly two-thirds of American consumers have no awareness of who has access to data from their personal devices or how it is used, and half can’t correctly identify the definition of “anonymized data.”

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