Money and resources wasted; sales missed; extra costs incurred. Recent research by industry analyst firm Gartner shows that the shocking price that companies are paying because of poor quality data adds up to a staggering $8.2 million annually.

That number is the average loss estimated by the 140 companies Gartner surveyed in August 2009. Twenty-two percent of respondents thought it was closer to $20 million and 4 percent even put the figure as high as $100 million.

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