BroadVision Inc., a Redwood City, California-based developer of e-business personalization applications, is planning to reduce its workforce by approximately 31 percent.

The move follows a gloomy quarter in which BroadVision reported a net loss of $36.1 million, or a loss of $0.13 per share. BroadVision had a net loss of $105.1 million, or a loss of $0.39 per share, for the year-earlier period.

First quarter revenue totaled $30.5 million, down from $92.7 million in the first quarter of 2001. License revenue was $8.2 million, down from $43.1 million a year earlier. Service revenue was $22.3 million, a drop from $49.6 million.

In a cost-cutting initiative, BroadVision will eliminate about 300 persons from a base of approximately 970 employees. The company also plans to concentrate on opportunities in the enterprise business portal space. BroadVision will focus on applications that integrate content management, commerce and personalization technology, the firm says.

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