Menlo Park, Calif., Sept. 18, 2000 Broadbase Software, Inc., a provider of customer-focused analytic and marketing automation applications, announced that it has signed a definitive agreement to acquire privately held Servicesoft, Inc., a provider of intelligent e-service solutions. With this announcement, Broadbase reaches a new level of leadership in intelligent customer interactions by creating the industry's first integrated e-CRM suite that provides a single analytic and operational solution.
With this acquisition, Broadbase now provides a closed-loop platform for intelligent customer interactions across all touchpoints whether sales, marketing or service. Together, Broadbase and Servicesoft have more than 400 global e-business customers in financial services, retail, telecommunications, e-commerce and technology including Cisco Systems, BEA Systems, Fidelity Investments, IBM, Hewlett Packard, Motorola, United Airlines and Verizon.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access