Menlo Park, Calif., Dec. 9, 1999 - Broadbase Software, Inc., a leading provider of e-business analytic solutions, announced that it has entered into a definitive agreement to acquire privately held Rubric, Inc., an industry leader in e-marketing automation (eMA) applications.
The Broadbase-Rubric combination represents the first closed loop, end-to- end e-marketing solution to drive e-commerce. Broadbase's powerful analytics and deep understanding of customers will be used to drive marketing campaigns through Rubric eMA. The integrated solution will enable dot-com companies to increase traffic and generate e-commerce revenue by automating customer acquisition, retention and growth campaigns.
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