REVIEWER: Koen Dehaen, Business Systems Marketing Manager for British American Tobacco.
BACKGROUND: Formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company, British American Tobacco (BAT) has become a £23,984 million company. We are now the world's second largest quoted tobacco group. BAT has leadership in more than 50 markets and, including associates, employs almost 97,000 people worldwide.
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