Kalido announced that the Belgian division of British American Tobacco has successfully implemented a major management information project using Kalido software at its core. Driven in large part by British American Tobacco's recent merger with sister company STC, the new program has helped British American Tobacco Belgium gain greater insight into sales operations from manufacturer to retailer. As a result, British American Tobacco Belgium's business managers can make more informed decisions to improve the company's brand management, profitability management and contracting capabilities. In addition, the initiative has enabled British American Tobacco Belgium to cut maintenance costs by 50 percent and deliver a consolidated, robust information delivery platform 10 months earlier than anticipated using traditional reporting methods.

"The project has impressed on every criterion - speed of delivery, budget and all-round capability," said Martin Karlsson, Head of IT at British American Tobacco Belgium. "Kalido has enabled us to deliver a flexible information management system that will be fully adaptable for future initiatives. For us, Kalido isn't a one-off tactical implementation; rather, we see it as a strategic solution we can extend and adapt as we extend and adapt to meet market requirements."

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