In an interview with, Jill Dyche, vice president of thought leadership at SAS, discusses the trends that are elevating the data discussion and forcing the executive suite to become involved in data strategy.

Your recent focus on the role of the chief data officer and the approach for establishing a data strategy and chief data office is the foundation of your keynote at the upcoming MDM and Data Governance Summit in New York. Would you give us a preview of your presentation?

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