A large part of the full enablement of a business intelligence (BI) program is bringing the program to the user community and reminding the community what data is available, current uses of the data, data sources of current data and plans for additions. Many times, the most valuable uses of BI will be realized by the user community as the community unearths new uses and new ways to leverage data already prepared for consumption in the BI environment. Having said that, what provisions are being made for knowledge-workers to increase their chances of a valuable new discovery? More value exists than is probably currently being exploited, and you must be proactive to capitalize on it.

Hopefully, you can justify your BI efforts with those users who can take the leap of faith and/or who can relate to your presentation of the vision. However, speaking to prospective BI users about what the environment will "theoretically" look like post-production and what the user interface will really be like does not work for many users. They need to see the real data with the real interface.

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