The other evening, my wife and I were putting our son to bed in our usual routine. After we read a story together, he said to her, “Mommy, you are my hero,” at which point both my wife and I exchanged “awwws.” Then, after a slight pause, he followed with “What does ‘hero’ mean?”

A child's innocence can be both humorous and thought-provoking. If we take this thought process to the business environment, we can draw parallels to some of the challenges that executives face when looking to add business value. BI solutions ultimately translate to better business performance and higher profits – at least that’s what executives hope. As the current business trend is to implement a BI solution, organizations expedite the implementation of “something cool,” hoping to stay ahead of their competition. Consequently, this “me, too” approach comes at a cost: Executives find that the solution is not providing ROI. Going back to my son’s thought process, the executive needs to understand what a BI solution is and what it can do for the organization before declaring it his or her “BI hero.”

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