REVIEWER: Drew Bolger, marketing technology coordinator for Orlando Sentinel Communications.

BACKGROUND: Orlando Sentinel Communications, publisher of the Orlando Sentinel, is a wholly owned subsidiary of Tribune Company, Chicago. In addition to newspaper publishing, the company is involved in direct mail, niche publishing, interactive online services and commercial printing. Orlando Sentinel Communications is a partner with Time Warner Communications in Orlando's 24-hour local news channel, Central Florida News 13.

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