Pick up any conference brochure and chances are you'll see knowledge management (KM) listed as a key topic. Those of us who have worked in data warehousing (DW) for some time see similarities between the hype describing KM's potential and that used in the past to illustrate DW's benefits, especially capturing and consolidating data for information sharing and integrating knowledge for decision making and innovation.

Yet, it would be a mistake to dismiss KM as just another rehash of previous disciplines, or as a new marketing spin from vendors looking to repackage their offerings, or as an opportunity for management gurus to sell books. The fact is, KM truly represents a new paradigm because it ambitiously touches every aspect of an organization--people, process, culture and technology.

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