(Bloomberg) -- One of the campaigns to get Britain out of the European Union is putting its faith in a team of U.S. data experts to win over voters.

Leave.EU, the group linked to Nigel Farage’s U.K. Independence Party, has hired Gerry Gunster, the president of Washington-based political consulting firm Goddard Gunster, and Brittany Kaiser of New York and London-based Cambridge Analytica to devise a strategy for persuading voters to back a “Brexit.” Gunster’s expertise is referendums, especially state-wide votes in the U.S. Kaiser’s is voter analysis.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access