(Bloomberg) -- One of the campaigns to get Britain out of the European Union is putting its faith in a team of U.S. data experts to win over voters.
Leave.EU, the group linked to Nigel Farage’s U.K. Independence Party, has hired Gerry Gunster, the president of Washington-based political consulting firm Goddard Gunster, and Brittany Kaiser of New York and London-based Cambridge Analytica to devise a strategy for persuading voters to back a “Brexit.” Gunster’s expertise is referendums, especially state-wide votes in the U.S. Kaiser’s is voter analysis.
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