Enterprises today typically have hundreds, even thousands of data silos. Each contains some important information, but is unable to provide a complete picture. As data continues to grow in size and shape, winners and losers will increasingly be decided by those who can access, search, analyze and easily share data, in real time, from those who cannot.

Recently, I was on an airline’s website booking a flight. When it came to conclude the transaction, I got an error and was told to call the support number (why me?). I called the number and prepared to wait and have a terrible customer service experience. The interactive voice response picked up on the second ring and asked if I was having trouble booking on the website. I said “yes” and was immediately transferred to an agent who knew the itinerary I wanted and helped me complete the booking. I was done in less than two minutes.

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