Nucleus Research discovered by talking to hundreds of business intelligence (BI) end users that when companies - or departments and teams within companies - are deciding who their BI vendor will be, only a few factors come into play. The most important is breadth of capability and functionality. Almost as important are standardization and the ability to leverage existing BI investments. Buyers seem to care more about maximizing their benefits from BI rather than minimizing the cost of getting them.

Based on best practices found in ROI-based case studies and end-user interviews, Nucleus finds that breadth of functionality is the most important factor in BI vendor selection.

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