One thing has become clear in 2010: social media plays a larger role in our lives than ever before. ComScore’s report “The 2009 U.S. Digital Year in Review” shows that in the U.S. social networking now makes up 11 percent of all the time spent online. Facebook – which reported triple-digit growth in 2009 – saw 112 million visitors in December 2009. Nearly a quarter of these Facebook users are 25 to 34 year olds - the tastemakers and trendsetters of the young professional world.

The popularity of social media can make it a powerful tool for companies that manage it correctly. Not only can these new channels be used for customer service and interaction, but they are also invaluable as online brand management tools. These allow you to monitor and collect data on what customers are saying and react to it in real time across your organization, whether the issue is in PR, sales and marketing or product development.

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