One thing has become clear in 2010: social media plays a larger role in our lives than ever before. ComScore’s report “The 2009 U.S. Digital Year in Review” shows that in the U.S. social networking now makes up 11 percent of all the time spent online. Facebook – which reported triple-digit growth in 2009 – saw 112 million visitors in December 2009. Nearly a quarter of these Facebook users are 25 to 34 year olds - the tastemakers and trendsetters of the young professional world.
The popularity of social media can make it a powerful tool for companies that manage it correctly. Not only can these new channels be used for customer service and interaction, but they are also invaluable as online brand management tools. These allow you to monitor and collect data on what customers are saying and react to it in real time across your organization, whether the issue is in PR, sales and marketing or product development.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access