Editor’s Note: We would like to welcome David Coppock as our newest online columnist. Drawing on his vast experience with analytic database marketing, David will discuss how data mining and data can be used to create market advantage.

The economy and the stock market are struggling. But the recent advances in marketing technology and CRM have opened up tremendous opportunities for data mining and modeling. In addition to providing powerful applications for well- established analytic techniques, analytic capabilities have grown and changed to support the new marketing technology. This column explains some of these developments and how they can contribute to your bottom line.

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