Aerospace manufacturer Boeing Co. launched 737 Explained, a virtual model of the Boeing 737 generated from thousands of high-resolution photographs that create an immersive 3D-like model. Built on the Microsoft Windows Azure cloud platform, 737 Explained will provide prospective customers with a new way to view and understand the aircraft.

“We were looking for a new way to communicate the essence of the Boeing 737,” Diana Klug, director of marketing for Boeing Commercial Airplanes, said in a statement. “737 Explained is one of the best marketing tools I’ve seen because it allows us to show prospective customers the new features and improvements without bringing them to an airport.”

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