Aerospace manufacturer Boeing Co. launched 737 Explained, a virtual model of the Boeing 737 generated from thousands of high-resolution photographs that create an immersive 3D-like model. Built on the Microsoft Windows Azure cloud platform, 737 Explained will provide prospective customers with a new way to view and understand the aircraft.
“We were looking for a new way to communicate the essence of the Boeing 737,” Diana Klug, director of marketing for Boeing Commercial Airplanes, said in a statement. “737 Explained is one of the best marketing tools I’ve seen because it allows us to show prospective customers the new features and improvements without bringing them to an airport.”
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access