Aerospace manufacturer Boeing Co. launched 737 Explained, a virtual model of the Boeing 737 generated from thousands of high-resolution photographs that create an immersive 3D-like model. Built on the Microsoft Windows Azure cloud platform, 737 Explained will provide prospective customers with a new way to view and understand the aircraft.

“We were looking for a new way to communicate the essence of the Boeing 737,” Diana Klug, director of marketing for Boeing Commercial Airplanes, said in a statement. “737 Explained is one of the best marketing tools I’ve seen because it allows us to show prospective customers the new features and improvements without bringing them to an airport.”

The Boeing 737 is the world’s best-selling airplane, and the company says it has made continuous investments to incorporate the latest technology and performance improvements in the aircraft. The Boeing marketing team wanted an innovative way to demonstrate the airplane’s latest features.

The 737 Explained model is hosted on Windows Azure, which stores the project data, including more than 20,000 high-resolution photographs combined into a 32-gigapixel image of the plane, on Microsoft’s cloud-based servers. This enables prospective customers and Boeing representatives to show on lots of different devices the detail of the airplane virtually anytime.

The model uses Microsoft Silverlight Deep Zoom, which allows users to experience 360-degree tours of the airplane and view every component of the plane down to the landing gear, engine components and individual rivets. The model gives Boeing an alternative to traditional marketing materials such as brochures or slide presentations.


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