REVIEWER: Norm Costin, vice president of IT at Blue Cross Blue Shield of Massachusetts (BCBSMA).

BACKGROUND: BCBSMA was founded 71 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to more than 3 million members. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers and become stronger partners with their doctors. BCBSMA is an independent licensee of the Blue Cross Blue Shield Association.

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